9 Ways Hotels Can Increase Their Bottom Line
People first, then money, then things. Your guests and employees come first, and then
you need to manage revenue and costs. Followings are 9 ways how to increase the revenue.
1. Make your guests feel at home
Let your hotel be their home away from home. Soften the decor by adding comfortable
furniture, flowers and pictures on the wall. Create a lobby and a breakfast area with
comfortable seating areas for your guests to feel like home.
2. Focus on perceived value
Guests are usually willing to pay more if they feel like they are getting more value. If your
property is at least 4-star, many guests will take a value-add instead of a price discount. Learn
how to identify which customers are willing to pay more and which are not.
3. Word of mouth
Your satisfied guests are a great source for new customers. Encourage them to refer friends
and family to stay at your hotel by giving them various incentives like a room discount on a
future stay, free dinner, or perhaps, a gift card.
4. Market directly to the guest
The personal touch is always a good way to reach out to past guests and encourage them to
stay with you again. Today, social media and technology make it easy to talk to your past and future guests. Publish a hotel newsletter, and add great current content and offer incentives that are available by subscribing to the newsletter.
5. Acknowledge your employees
Your employees are ambassadors of your hotel. Being good or bad ones depends on how you
recognize them for their achievements and appreciate them for their effort. Happy and friendly staff will attract loyal and repeated guests to the hotel undoubtedly.
6. Reward employees
If an employee comes up with a good idea that will help generate more revenue or lower
expenses for your hotel, recognize and reward that employee. When employees know that they are appreciated, they are willing to work hard and look for ways to improve the hotel.
7. Be creative
If a guest has an unusual problem, be creative to find a good solution. If you see something
not quite right, be proactive and fix it before it leads to a complaint.
8. Host function and event
If you have the space, you can do everything from holding a training session or business
gathering in a conference room to being the venue for a wedding on the grounds of your hotel.
9. Get ranked higher
There is a big difference if your hotel goes from a 2-star rating to a 3-star rating in a popular hotel rating service. More people will want to stay at your hotel and you probably can raise your daily room rates based on your higher ranking.
‘The customer is always right’ is not just a catchy phrase. It's the most fundamental rules of
the hotel business. If your guests are satisfied, it will pay positive dividends, and you will win their hearts forever.
No. (341) Pyay Road, Sanchaung Township, Yangon, Myanmar